2026 ANNUAL SUMMIT
April 22-23, 2026 // New York City
Join us in New York City for the highly-anticipated HMC 2026 Annual Summit, the only conference dedicated to today’s top growth market: U.S. Latinos.
With expert insights from C-suite leaders recognizing the $3.6 trillion opportunity and the specialist agencies driving the campaigns that move the needle, we’ll explore the strategies leading the charge against shallow marketing practices. We’ll also cover the power of genuine cultural storytelling and how to leverage data and creativity to tap into this global powerhouse audience.
More information coming soon, stay tuned!
30th Anniversary Celebration: 1996 - 2026
Wednesday, April 22
6:00 p.m. to 7:30 p.m.
HMC kicks off its Annual Summit with a 30th Anniversary Celebration honoring three decades of leadership in Hispanic marketing! This is one reception you won’t want to miss, as special guests from our storied history will be in attendance, as well as the leaders of tomorrow that will carry us into the next 30 years!
Convene Midtown West
117 West 46th Street
New York, NY 10036
Agenda
Thursday, April 23
8:30 a.m. to 5:30 p.m. ET
The 2026 HMC Annual Summit is the only conference created by Hispanic marketing leaders that is 100% focused on Hispanic marketing. We are known for bringing the best and brightest in the industry to share key insights and best practices that are moving the needle. Already, we have confirmed the following keynote speakers:
- Austina Manz, Director of Media, Subway
- Marissa M. Solis, SVP, Global Brand and Consumer Marketing, National Football League
- Sandra VIllareal, General Manager, L’Oréal
- Jennifer Holiday Hudson| Brand Director, Smirnoff Vodka (US), DIAGEO
- Rachel Zalucec, CMO & SVP, Volkswagen of America
- Jorge Robles, Head of Marketing LATAM, General Mills
In addition, we will unveil the 2026 HMC Marketer of the Year as well as winners of the 2026 HMC Strategic Excellence Awards Powered by Collage Group–be sure to register early, as we have sold out the last few years!
CHECK BACK FOR A DETAILED AGENDA!
LOCATION
Convene Midtown West
117 West 46th Street
New York, NY 10036
Nearby Parking
- Icon Parking Systems 164 W 46th Street, New York, NY 10036 (46th Street between 6th and 7th Avenue) – (212) 997-9115
- Manhattan Parking at Times Square 120 W 45th Street, New York, NY 10036 (46th Street between 6th and 7th Avenue) – (212) 768-1502
Nearby Bus Stations
6th Avenue and 45th Street 7th Avenue and 47th Street
Nearby Train Stations
Times Square Station Bryant Park Station Rockefeller Center Station
Nearby Subway Lines
42nd St-Times Square Station
HOTELS
Hotels near the venue:
- W New York Times Square
- The Muse Hotel
- Sanctuary Hotel New York – Times Square
- Tempo by Hilton Times Square
Past Sponsors
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Past Speakers
Sofia Colucci
CMO North America
Molson Coors
Lianne Sinclair
AVP, Corporate & Brand Advertising
AT&T
Margaret Barron
VP Global Marketing & Brand
Couche-Tard (Circle K)
Dave Penski
CEO
Publicis Media
Julie Bowerman
CMO
Kellanova
Ralph Pardo
CEO
Omnicom Media Group North America
Bob Scarpelli
Former Chairman and Chief Creative Officer
DDB Worldwide
Steve Kornacki
National Political Correspondent
NBC News and MSNBC
Katherine Freeley
Head of Media Center of Excellence
Boehringer
Marissa Solis
Senior Vice President of Global Brand & Consumer Marketing
National Football League
Carla Hassan
CMO
JPMorgan Chase
Molly Battin
Senior Vice President and Chief Marketing Officer
The Home Depot
Chrissie Hanson
CEO
OMD USA
Stephanie Eaddy
Multicultural Marketing Lead, North American Operating Unit
The Coca-Cola Company