2024 ANNUAL SUMMIT
April 10-11, 2024 // New York City
We are back in New York City on April 10-11 for the highly-anticipated HMC 2024 Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise. On the heels of releasing the most comprehensive study on the multicultural majority, IT’S TIME: The Growing Power of the Multicultural Majority, we will provide brands and marketers the very tools they need to ensure cultural and strategic relevance in today’s rapidly shifting marketplace.
Bookmark this page, check back for updates & mark your calendars!
Wednesday, April 10
6:00 p.m. to 7:30 p.m.
HMC kicks off its Annual Summit with a networking reception filled with executives of the biggest brands, media platforms, research firms and agencies.
Thursday, April 11
8:30 a.m. to 5:35 p.m.
8:30 a.m. to 9:00 a.m.
9:00 a.m. to 9:10 a.m.
HMC Chair Isabella Sanchez, Vice President of Media Integration for Zubi, will kick off the 2024 HMC Annual Summit with her opening remarks.
9:10 a.m. to 9:40 a.m.
Opening Keynote Speaker: Pablo Di Si, President & CEO of Volkswagen Group of America
On the heels of the Volkswagen Atlas winning SUV of the Year at the 14th Annual Hispanic Motor Press Awards, President & CEO Pablo Di Si will discuss goals of making the automaker the leading Electric Vehicle manufacturer in the U.S., how Hispanic drivers factor into that plan.
Speaker: Pablo Di Si, President & CEO, Volkswagen Group of America
9:40 a.m. to 10:20 a.m.
Brand Success with Hispanic Influencers
More info to come!
10:20 a.m. to 10:40 a.m.
10:40 a.m. to 11:20 a.m.
AI & Creativity
Amid today’s privacy laws, it is critical for brands to get first-party data and consumers willing to opt in. New research from Aki Technologies reveals Hispanics are more likely to opt into customized ads/content than non-Hispanic whites. This session will cover how can brands leverage this opportunity and ensure their creative will resonate with Latinos, what role can AI play, and what are the existing case studies that demonstrate the greatest ROI.
Speaker: Risa Crandall, Senior Vice President, CPG & Alcoholic Beverages and Sales, Aki Technologies
11:20 a.m. to 12:00 p.m.
The Latino Vote
With a Biden/Trump rematch, what will it take to win the Latino vote? While Democrats have historically skewed multicultural when it comes to issues like social justice and immigration, Republicans are showcasing broader diversity in their candidates with today’s current events pushing the needle to the right. NBC Data Analyst Steve Kornacki will break down the data and trends and GOP and Democratic strategists will discuss key issues facing Latino voters and what can we expect from upcoming campaigns.
Speaker: Steve Kornacki, Data Analyst, NBC
12:00 p.m. to 12:30 p.m.
Fireside Chat with Constellation Brands
Constellation Brands, the largest beer import company in the U.S., carries beloved Latin American beer brands like Modelo, Corona, Pacifico and more. In fact, Mexican-made Modelo Especial has surpassed Bud Light to become the top-selling beer in the United States. In this fireside chat, Greg Gallagher, VP of Brand Marketing, Beer Division for Constellation Brands discusses the unique approaches and targeted campaigns the organization has taken to tap into the hearts of existing aficionados while expanding its reach to new consumers. He’ll also share valuable insights for businesses seeking to engage the Multicultural Majority, grow market share and make an impact across their target markets.
Speaker: Greg Gallagher, Vice President of Brand Marketing, Beer Division, Constellation Brands
12:30 p.m. to 1:30 p.m.
1:30 p.m. to 2:00 p.m.
HMC Marketer of the Year
Who will join Ford, Kellogg’s, McDonald’s, Molson Coors, Nestlé, Sprint, State Farm, Toyota and Walmart as the winner of the 2024 HMC Marketer of the Year? Find out during this highly anticipated session where the winning CMO will accept the award, share insights and outline best practices to meaningfully connect with Hispanic consumers.
2:00 p.m. to 2:40 p.m.
The Financial Impact of the Latino Investor
Americans under 35 are now a multicultural majority–with the under 50 segment close behind. Gone are the days of marketing to the unbanked. Today’s financial services and investment firms have a savvy Latino client to win over. What insights are driving the marketing strategies of firms? What are the key intersection points between cultural touch points, financial planning and wealth building?
- Raul Anaya, President of Business Banking & President of Greater Los Angeles, Bank of America
- Janina Delloca-Pawlowski, Vice President of Customer Inclusion Fidelity Investments
2:40 p.m. to 3:00 p.m.
3:00 p.m. to 3:30 p.m.
The Role of Language in Creativity (with Círculo Creativo USA)
As Spanish has made it into more prime time spaces–whether in Superbowl ads en español, no subtitles for Spanish-speaking characters in the Spiderverse or Bad Bunny’s bilingual appearance on SNL–what is the response from the Latino consumer and what are the top takeaways for brands? How do you infuse language correctly into an ad campaign without appearing performative. Moderated by Jessica Ricaurte, Chief Revenue Officer of Adsmovil, this session features a panel of experts–decorated creative directors and members of Círculo Creativo USA–who will help marketers navigate the tricky role of language in creative.
Moderator: Jessica Ricaurte, Chief Revenue Officer, Adsmovil
3:30 p.m. to 4:00 p.m.
Viva La Música (with Billboard Magazine)
More info to come, but this session will feature one of the hottest acts in Latin music!
4:00 p.m. to 4:35 p.m.
2024 HMC Strategic Excellence Awards: Gold Winners
This much-anticipated session will showcase the gold winners of the HMC Strategic Excellence Awards, the only award honoring the best account planning teams in Hispanic marketing who have created effective campaigns built on cultural fluency.
4:35 p.m. to 5:05 p.m.
Fireside Chat with JPMorgan Chase CMO Carla Hassan
Moderated by Steven Wolfe Pereira, EVP & Chief Client Officer at TelevisaUnivision, this session will feature an interview-style conversation with Carla Hassan, Chief Marketing Officer, JPMorgan Chase. More details to come!
Moderator: Steven Wolfe Pereira, EVP & Chief Client Officer at TelevisaUnivision
Speaker: Carla Hassan, Chief Marketing Officer, JPMorgan Chase
5:30 p.m. to 5:35 p.m.
To download the registration form as a PDF, click here.
* Photo ID will be required for each attendee when entering the venue and for collecting a badge onsite.
For questions email us at: registration@
“HMC is committed to providing an inclusive environment and, in compliance with the Americans with Disabilities Act, will honor requests for reasonable accommodations made by individuals with disabilities. Requests can be served more effectively if notice is provided at least 8 days before April 10. Direct accommodation requests to Fulvia Lee at email@example.com.”
* Cancellation, Refund & Substitution Policy
If circumstances change and you can no longer attend this summit, you may cancel your registration by providing written notice via email at firstname.lastname@example.org. Registrations may be refunded in full, if a cancellation is made in writing up to 45 calendar days prior to the in-person summit start date. A refund of all fees, minus a $100 administrative fee, will be given for cancellations received by March 14, 2024. Cancellations received after the cancelation cutoff date or nonattendance will not be refunded. Substitution of registrations may be made at any time up to the summit start date. All substitutions must be approved and will be at HMC discretion. Sharing of attendee badges/credentials is not permitted at any time.
Pablo Di Si
Volkswagen Group of America
Pablo Di Si was appointed President and CEO, Volkswagen Group of America, and CEO, Volkswagen North American Region, effective Sept. 1, 2022. He is responsible for the Group‘s growth strategy in the U.S., with a portfolio of more than 25 EV models planned by 2030. He assumes leadership for the 20,000+ employees across the region who are helping seize the historic market opportunities across the U.S., Mexico, and Canada.
Previously, Pablo was Executive Chairman of Volkswagen South America Region with more than EUR 7 billion in sales and 20,000 employees. He led the Latin American market’s return to profitability for the first time in years, promoting the most significant launch of new products in its history tailored to the region’s needs. He led a restructuring focused on cultural transformation, creating new business models, accelerating digitalization, and improving client satisfaction. Volkswagen became the leader in the A0 SUV segment in Brazil, and the brand remains the largest producer and exporter of light vehicles in the country.
Pablo began his career at Volkswagen Group in 2014 as President and CEO of Volkswagen Argentina. He took over the position of President and CEO of Volkswagen Brazil and Latin America in 2017. Recently, he was appointed Executive Chairman of Volkswagen South American Region.
Previously, he held key positions in finance and business development both in U.S. and Brazil with the Fiat Chrysler Group, Kimberly-Clark, and Monsanto. A graduate of Harvard Business School (AMP 2011), he holds an M.B.A in International Management at the Thunderbird School of Management (2002) and a Degree in Accounting at Northwestern University (1996). Pablo also earned a B.A. in
Risa Crandall, Senior Vice President, CPG & Alcoholic Beverages and Sales
Risa Crandall is a leader in technology, paving the way in mobile, AI, connected home, CTV to bring clients solutions that will move their brands forward and drive sales. As a technology leader Risa has motivated, energized and educated the industry on personalization and performance marketing. At Crisp mobile Risa was one of the “founding five” … building the company from a client centric idea to a strong, robust business driving the national team forward. Risa’s industry roles include Co-Chair of the ANA Commerce Committee, Member of Chief, Women of Excellence winner and CPG Guys podcast guest and speaks frequently to inspire and educate on the power of technology. In 2022 Risa and Jennifer Silverberg launched the CPG Scoop podcast as a line extension from the CPG Guys, interviewing marketers to inspire and educate.
Risa as the SVP of CPG Bev Alc Strategy + Sales at Aki Technology brings her 20+ years in CPG and Digital experience to Aki, with creative, original, problem-solving sales leader, personifies an innovative spirit. With a deep knowledge about advertising technology, expertise in the mobile marketing white space, and a listening, perceptive and positive communicative style, she guides clients to digital commerce performance.
Vice President of Brand Marketing, Beer Division
President of Business Banking & President of Greater Los Angeles
Bank of America
Raul A. Anaya is president of Business Banking, one of Bank of America’s eight lines of business, and is a member of the company’s executive management team. He leads a nationwide team that serves mid-sized U.S.-based companies with annual revenues between $5 million and $50 million, by delivering strategic financial advice and solutions to help companies grow, improve cash flow and invest for the future.
In addition to his responsibilities as president of Business Banking, Anaya serves as president of Bank of America for Greater Los Angeles. In this capacity, he serves as the enterprise leader for Los Angeles, leading integration of Bank of America’s business lines to ensure delivery of the full breadth and depth of the bank’s global financial services to more individuals and businesses locally. He also oversees the bank’s local corporate and social responsibility activities, including philanthropic giving, community development lending and investing, environmental initiatives, diversity efforts, arts and culture projects, and employee volunteerism for the bank’s 6,000 associates that work in the Greater Los Angeles region.
Anaya joined Bank of America in Houston in 1989. Most recently, he led Global Commercial Banking teams as Pacific Southwest region executive, and he was previously the market executive for the Greater Los Angeles, Arizona, and South Texas markets.
Anaya advises Bank of America’s Hispanic-Latino Executive Council, which consists of the bank’s 300 most senior Hispanic-Latino bank executives in the U.S. The council helps develop and advance the bank’s Hispanic-Latino employee base and helps grow the bank’s leading market share position within the U.S. Hispanic-Latino markets.
Anaya is also a member of Bank of America’s Global Diversity & Inclusion Council, which is chaired by the bank’s CEO and includes senior executives across the company to drive diversity initiatives and foster an inclusive environment at the company.
Active in the business community, Anaya serves on the boards of the Los Angeles Area Chamber of Commerce (past Chair), the AltaMed Health Services Foundation (past Chair), UCLA Mattel Children’s Hospital, and the Smithsonian’s National Museum of the American Latino in Washington D.C. Anaya is also a member of the Angeleno chapter of YPO Gold.
Anaya earned a bachelor’s of business administration in finance from the University of Texas at Brownsville.
Vice President of Customer Inclusion
4:35 p.m. to 5:05 p.m.
Chief Marketing Officer
Chief Marketing Officer
Iris Diaz, Chief Marketing Officer for the Dallas Mavericks and an award-winning marketing visionary, proudly holds the distinction of being the first Latina in this role. Her academic journey spans Eastfield College, University of North Texas (UNT), and Southern Methodist University (SMU), reflecting her commitment to continuous education. A devoted advocate for diversity, Iris is actively involved in organizations like Women In Sport & Events (WISE), Latinas in Progress (LIP), Hispanic Women of North Texas, Hispanic 100, St. Jude Noche de Esperanza, and more. As a leader on the Governing Board for Pro Sports Assembly, she expands her influence, shaping the sports marketing landscape with a focus on inclusivity and change. With a history of success at Al Día Spanish Newspaper, Clear Channel Outdoor, and Richards/Lerma Multicultural Agency, Iris remains dedicated to creating opportunities for Latinos in sports and amplifying the Hispanic voice in marketing.
CMO North America
Chairman & CEO
VP Global Marketing & Brand
Couche-Tard (Circle K)
Kellogg's North America
Omnicom Media Group North America
Former Chairman and Chief Creative Officer