Sara Mora is an activist, digital storyteller, advisor. She is committed to education, language
accessibility, the power of storytelling and decentralizing narrative in mainstream media and
migrant rights. Working with companies like META and CHISPA to create impact on issues
affecting migrant and latino creators and community using technology. She won a lawsuit
against Trump opposing anti-immigration laws. A DACA recipient herself, she has dedicated her
youth to strategizing ways to support her community. @MissSaraMora on all social media.

Instagram: @MissSaraMora
Twitter: @MissSaraMora

Giovanna “Gigi” Gonzalez is a TikTok influencer, financial educator and author of the upcoming book, Cultura and Cash. During The Great Resignation, she quit her 10-year corporate career to pursue her true passion: teaching financial literacy to young adults on her TikTok account @thefirstgenmentor.

Gigi has partnered with over a dozen influencer marketing campaigns with brands like Fidelity, TurboTax, Lean In and Mitu. In 2022, she was named 40 under 40 by the Hispanic Alliance for Career Enhancement and “Top 25 Creator” by Fast Company. Gigi has been featured on The New York Times, Refinery29 and Business Insider. 

In her free time, she enjoys trying new restaurants in Chicago, playing with her rescue dog, and binging some good reality TV.

Instagram: @gigithefirstgenmentor
LinkedIn: https://www.linkedin.com/in/giovannagonzalez/
TikTok: @thefirstgenmentor
Twitter: @gigithefirstgen
Website: www.thefirstgenmentor.com

Jonathan “PaqJonathan” Chavez creates nostalgia-driven comedy sketch videos online. He is a distinguished Latinx creator with a large U.S. audience. Jonathan has collaborated with transcontinental actors like Jaime Camil and Eugenio Derbez and was recognized by Vogue Mexico as a cultural disruptor in the digital space. A nominee for “Best Fictional Character” at the Tecla Awards, Jonathan is breaking through many social media platforms with his comedy and has even tapped into music with his recent original songs. Jonathan is fluent in both English and Spanish and bridges nontraditional and traditional media as he continues to create content.

Instagram: @paqjonathan
TikTok: @paqjonathan1
YouTube: @jonathanchavez4529

As GM of Audience Measurement at Nielsen, Ameneh Atai is responsible for leading all digital and advanced TV commercial strategy, sales and client services teams in the US.

Ameneh joined Nielsen in 2015 through the acquisition of eXelate.  Ameneh brings diverse knowledge to the Ad and MarTech space as her previous roles were in Director

of Solutions Architecture and Director of Artificial Intelligence Solutions; her strengths are in advising and working directly with marketers and advertisers.  She is client focused with a strong background in data driven software solutions and extensive experience in the digital advertising ecosystem.

Ameneh started her career in Systems Engineering and held positions at International Submarine Engineering and Engineering Consulting, designing autonomous submarines and Big Data collection and monitoring infrastructures. She received a Bachelor of Applied Science in Electrical Engineering – Electronics from Simon Fraser University and holds two US patents in systems design, one of which has been in collaboration with University of Waterloo.  In her personal time, Ameneh is an avid traveler.  She also is classically trained in dance and passionate about empowering young women by teaching dance and choreography.

Reny Díaz is Vice President of Audience Strategy & Content Development at NBCU Telemundo Enterprises. He is responsible for content strategies that attract and retain the full spectrum of U.S. Hispanics in streaming. Diaz is a pioneer of underserved bilingual audiences and was instrumental to the creation of Tplus and its ongoing projects. He reports to Romina Rosado, the Executive Vice President and General Manager of Hispanic Streaming for NBCUniversal Telemundo Enterprises.

Prior to this role, Díaz oversaw consumer research for Telemundo. Under his leadership, Telemundo partnered with other brands within the NBCUniversal portfolio on innovative and collaborative marketing campaigns and launched an audience segmentation and consumer testing framework that is now leveraged throughout Telemundo. Díaz came to the company in 2015 after serving as Head of Research for Fusion, ABC News and Univision’s English-language joint venture. He began his career at Nielsen, supporting the advancement of their Latinx thought leadership.

Diaz serves on the board of Anseye Pou Ayiti, which promotes teacher excellence and student success to raise educational outcomes in underserved and rural areas in Haiti. In 2019, Díaz was recognized as an Outstanding Voices Honoree as part of the South Florida Business Journal’s annual Business of Pride Awards.

Díaz holds an undergraduate Sociology and History degree from Yale College.

Oswald Méndez serves as Canela Media’s Chief Marketing Officer where he leads all customer-centric strategies and programs to drive the company’s growth through cross-cultural Latino audiences in U.S. and Latin American markets. Méndez is responsible for overseeing all marketing functions for the company, including all aspects of paid, earned, owned, and shared efforts across consumer and business to business marketing and publicity, ad sales marketing, community management, creative services, insights, and audience acquisition and retention strategies.

Méndez comes to Canela having driven growth and innovation in leadership roles at globally recognized media brands. At BBC America, he served as EVP of Marketing, where he elevated the company’s tentpole content through record-breaking audience growth to become pop culture phenomena in the face of systemic cord-cutting and linear audience erosion. Prior to that, Méndez successfully launched media brands such as FOX Hispanic Media and MundoFox. Earlier in his career, Méndez spent over two decades working for global and domestic agencies such as McCann-Erickson Worldwide and was part of the team that launched globally Universal McCann.  He was a Managing Partner at The Vidal Partnership where he was ran Integrated Communications and Branded Content Studios and began his career in the multicultural space at Conill Advertising.

Jake is the U.S. Head of Verticals for CPG, Health & Wellness, and Telco at Roku. He manages a large portfolio of advertising sales revenue within the CPG, Health & Wellness, and Telco industries while also overseeing a team of Managers and Senior Account Executives who work with clients such as Verizon, P&G, GM, Coca Cola and Johnson & Johnson.  Jake has been at Roku since July of 2020 and prior spent time leading ad revenue efforts at Fox Networks, Tremor Video, and Viacom.

Wade Davis is Chief Executive Officer and one of the owners of Univision Communications Inc. As the leading Hispanic media company in the U.S., Univision is guided by its long-standing mission to entertain, inform and empower U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio features the Univision and UniMás broadcast networks, 10 cable networks, 61 television stations, 58 radio stations and a robust audio and music experience footprint, and various market-leading digital properties.

Davis has served as a media industry leader for over 25 years, including founding ForgeLight in 2019 to build, acquire and operate companies in the Media and Consumer Technology sectors. His experience includes serving as a C-Suite Fortune 100 operator, board director, investment banker and entrepreneur.

Prior to founding ForgeLight, Davis served as EVP & CFO for Viacom, where he played a key role in driving a turnaround of the business. In this role, he delivered total company growth across revenue, operating income, and earnings per share. Davis achieved these results by creating several strategic operational improvements, implementing an organizational redesign, leading cost transformation initiatives, and directing the operational oversight of key growth segments. The success of this turnaround paved the way for the merge of Viacom and CBS to create ViacomCBS.

Prior to Viacom, Davis co-founded America’s Choice, Inc. where he acquired research and associated IP to build a for-profit K-12 school performance improvement solutions business. He also founded AdvancePath Academics, a technology-based provider of dropout recovery and alternative education solutions. AdvancePath was successfully sold to Graduation Alliance. Earlier in his career, Davis spent nine years in M&A investment banking with ThinkEquity, Lazard, and Wasserstein Perella and led nearly $30B in total transactions, primarily in the tech, education and media sectors.

Davis’ Board memberships include Cengage Learning, Executive Chairman of Hammerhead Navigation and the Board of Directors of Daybreak Games. Previously he was a Board Observer on the Board of Directors of Roku, the rotational Chairman of the Rhapsody/Napster Board and on the Board of Viacom18 India.

Davis earned a dual BA degree, with honors, in Economics & Philosophy from Williams College.

With over 12 years of experience creating content for diverse audiences, in the agency and social publisher world alike, Diego has a strong foundation as a creative marketing professional and an extensive background creating digital and social content. He’s created raw, authentic, emotional, and hilarious creative for brands like Honda, Acura, McDonald’s, Target, Walmart, Disney, Netflix, AT&T, Comcast, Bud Light, among others. As a queer Mexican-born, US-raised, East Coast to West Coast transplant, Diego values diverse POVs and intersectionality in everything he does. He’s a super stan of many nerdy fandoms, but comic books and in particular the X-Men will always be his first creative love.

Flor is a master storyteller. She cares about every detail, whether crafting the perfect narrative on a multi-touchpoint campaign for a blue-chip brand or writing a post on her healthy-eating Instagram. Her meteoric story in advertising started at some of the top shops in Argentina, like Del Campo Nazca Saatchi & Saatchi and Agulla & Baccetti.

Shortly after her arrival in the US, Flor’s name entered the history books of Hispanic advertising by winning a Silver Lion as the first Hispanic team participating in the Cannes Lions Young Creative competition in France.

In 2019, Flor was recognized as one of the Women to Watch by DMN (Data. Strategy. Technology.) in New York. Her work has been featured in Lürzer’s Archive as Spot of the Week and has won every major award globally, including Lions, Effies, and REGGIEs, among others. Her contributions were vital to achieving the recognition as Top US Hispanic Agency by Ad Age.

Believe it or not, in between all that, Flor still finds time to give back to the industry; she is the current President of Círculo Creativo USA, the most important creative association for Hispanic advertising professionals in the country.

Flor brings to BeautifulBeast more than twenty years of experience, combined with her passion for big ideas and a unique understanding of the power of collaboration. She is the mother of Lucas, Bruno, Lara, and Pippo, their puppy.

Flor is also a published author of children’s books.

With over 30 years of experience Beatriz brings a robust know-how in global marketing and U.S. diverse domestic segments. She has worked in a variety of industries such as technology with IBM Co., retail with Sears Holdings, and for the last 10 years in healthcare and insurance with Kaiser Permanente.  An on-going opportunity she has managed in her roles is to develop and deliver the corporate strategy and consistent brand, while embracing the cultural differences of each segment, regions or countries to achieve the business goals.

Beatriz is an innovative thinker who takes complex challenges and turns them into strong programs. An example is the Mental Health marketing program she developed for Kaiser Permanente, leading the market with a public campaign to reduce stigma and raise awareness.

At Sears Holdings she created a loyalty program for Kmart to retain customers and increase the business volume, requiring significant collaboration across multiples teams and business lines, change management and technology innovation.

In her tenure at IBM Co. Beatriz had multiple roles, including a establishing a Direct Marketing Center in Bogota, Colombia to cover the small and medium business for the Spanish speaking countries in South America.

One of the most interesting and challenging projects she participated in was the transition of the brand and marketing programs when the Chinese company Lenovo acquired the IBM personal computers division.

For five years, Beatriz was on the Board of Alternatives in Action, a non-profit organization in Oakland focused on providing opportunities to underserved young adults. She also worked at the non-profit Women’s Initiative, managing the major fundraising events.

Beatriz has a computer science degree from the Universidad Central de Venezuela, and a master’s in marketing from the Instituto de Estudios Superiores (IESA) in Caracas, Venezuela.

She enjoys taking ballet classes, hiking by the ocean, and “playing” in her succulent and cactus garden on sunny Sundays.  Beatriz is a native of Caracas, Venezuela.

Nydia Sahagun is Head of Brand and Acquisition Marketing for Humana’s Primary Care Organization. Nydia’s career as a leading and award-winning national marketer spans over 20 years and includes work at top national retail, financial services and healthcare brands. At Humana’s Primary Care Organization, Nydia is responsible for orchestrating a 360° marketing transformation for the Conviva Care Centers brand that includes an elevated marketing technology stack, implementation of fundamentals in consumer insights and data-driven marketing campaigns and a full website redesign.

Prior to that at Wells Fargo, Nydia oversaw the development of enterprise segment strategies to deliver products, services and experiences that meet the needs of the rapidly growing diverse marketplace. Her leadership role within the company and unique lens into culture helped shape a more a customer centric approach to marketing.

Armed with intimate knowledge, ranging from media and agency to CPG and retail, Nydia knows how to succeed with consumers by tapping into data and insights to drive overall business performance. As a leader in the marketing industry and member of the ANA’s Alliance for Inclusive and Multicultural Marketing, Nydia has been quoted extensively in outlets such as Minnesota Public Radio, Advertising Age, and Portada to name a few, in addition to providing her expertise at nationally recognized industry conferences such as the Association of National Advertisers’ Masters of Marketing.

She received her MBA from Kellogg School of Management, Northwestern University and her bachelor’s degree from Columbia College in Marketing Communication. Nydia currently resides in Fort Lauderdale, FL with her wife and 4-year old son.

As Circle K Global VP of Marketing, Margaret Barron is responsible for developing the Circle K brand globally, managing brand royalties, delivering creative brand campaigns for all categories and marketing, overseeing the design team, and developing global brand strategy. She manages brand briefs from Europe, Canada and the United States and facilitates creative workshops for global colleagues based on different business challenges. She is also responsible for the brand’s financial services with a specific focus on the underbanked and unbanked globally.

Barron joined Circle K when the company acquired the Topaz brand in Ireland more than three years ago. Since then, her influence on Circle K’s marketing business, especially its growing brand, has been impressive and widely admired throughout the company.

Carlos is a recognized strategist who has been guiding growth strategies backed by innovative
insights, data and econometrics to optimize and solve challenges in implementing Multicultural
and Inclusive & Generational segment efforts within a Modern Marketing and Total Market
context.

Since 2000, Carlos has led Santiago Solutions Group (SSG) guiding insights discovery,
opportunity models, analytics, and marketing strategies for clients such as AARP, AT&T,
Arizona Blue, Blue Cross Blue Shield, Blue Shield California, CVS Health, Elli Lilly, Feeding
America, Ferrara, J&J, Home Depot, Kimberly Clark, McDonald’s, Nestle, The Principal, Sierra
Club, SNHU, Sparkling Ice, St. Jude Children’s Research Hospital, Target, Ulta Beauty,
Verizon, Walgreen’s, Walmart, Stater Bros., among others.

In 2016, Carlos co-founded AIMM – the Alliance for Inclusive and Multicultural Marketing, an
arm of the Association of National Advertisers (ANA), evolving the multicultural and diverse
marketing discipline for the 21st century alongside CMOs from Nestle, Wells Fargo, Walmart,
Denny’s, USAA, P&G and 140+ leading advertisers. Carlos leads efforts around multicultural
data quality and transparency and the Cultural Insights Impact Measure™ (CIIM™). CIIM is the
new industry gold-standard measure gauging the incremental value of cultural relevance in ads
and content. With more than 300,000 evaluations across 500+ brands/200+ shows, CIIM has
opened a path to create more authentic portrayals, deeper consumer connections, and greater
sales lift for brands.

Having worked at JWT, DDB and Saatchi & Saatchi back in Argentina, Pablo moved to the U.S. to become the Head of Creative at Bromley, followed by Conill Saatchi & Saatchi, and Gallegos. A few years ago, he applied his Argentine barbecue skills and home tradition to work, in the form of fun and productive ​asado​ meetings with teams and clients. These great moments with friends served as the inspiration for the launch of self-founded BBQ Agency in 2014. Since then, BBQ has created work for clients and brands like Pepsi, Barilla, and Chrysler for the US Hispanic Market and Latin America, featuring Danny Trejo, Nicky Jam, Fernanda Castillo and Mauricio Ochmann among others.

Pablo has worked for dozens of brands in many categories, including Argentine Beef, Pepsi, Got Milk, Starbucks, Toyota, Lexus, Mitsubishi, Pontiac, T-Mobile, Sprint, Comcast, Target, JCPenney, Clorox, Tide, Sony Playstation, Burger King and McDonald’s. In 2006, for Toyota, he created one of the first bilingual/bicultural TV Spots to air in the Superbowl.

He received the first Gold Film Lion and the first Media Lion for a US Hispanic agency at Cannes, and represented the US as judge in the Outdoor Category.

Pablo is a former professor at the Catholic University of Argentina, he used to teach Creative Writing at California State University, Fullerton, and worked as a Judo sensei before starting his career in advertising.

Alice is the VP of Media Strategy at TRUth, a full-service independent media agency based out of Dallas. Her role includes new business development, media strategy and planning, and consumer insights.  She is endlessly curious about human behavior and culture and has an insatiable desire to travel and see the world.  She thrives on trying new things, exploring the unknown, and is always looking to learn a thing or two.

Nuria Santamaría Wolfe is Director of Strategic Audience Partnerships at Meta, working with the company’s ecosystem of third-party partners to accelerate revenue growth across the most important business priorities. 

Prior to joining Meta, Nuria co-founded Encantos, an award-winning media and edtech company named by Fast Company as one of the Most Innovative companies in 2021.  Before founding her own company, Nuria held leadership positions at various tech companies including Twitter and Accenture, where she helped brands leverage technology to connect with diverse audiences.

Recognized for her achievements in driving diversity in media and in tech, Nuria has been named an AdAge “Woman to Watch”, one of Digital Diversity Network’s “40 Under 40 Silicon Valley”, and a Walker’s Legacy “Power50 Woman”.  

Nuria graduated from Stanford University with degrees in Economics and Spanish. She was born in El Salvador and grew up in Los Angeles, where she currently lives with her husband and two children. 

Ami is a creative and strategic storyteller, currently leading strategic eCommerce efforts as an Industry Business Strategist at TikTok. She has extensive experience in the advertising and multicultural industry, having previously worked at the community as Associate Director of Strategy, where she developed strategically grounded creative work in the U.S. and globally for notable brands such as Verizon, Corona, Samsung, Amazon, and Google, among others.

As a bilingual and bicultural Cuban-American, Ami hails from Miami but currently resides in Brooklyn where she’s perpetually on the hunt for cafecito, croquetas and cocktail bars that play Bad Bunny, Rosalia and sometimes, even Pitbull.

Sue Schaefer Beigie is an innovative strategic marketing and sales leader with a proven track record of delivering results at Fortune 100 companies. She’s most recognized for exceptional ability to lead programs in technology, wireless and insurance industries. She currently leads Brand Marketing and Strategy for State Farm, driving high impact campaigns across general market and Hispanic consumers. She has scoped and developed marketing/sales strategies across insurance and financial services, customer segments and distribution channels to pave the road for more personalized engagement with customers and prospects in support of product line objectives.

Susan is married (Dave) with two sons, Aidan (21) and Matthew (18).

Baldwin Cunningham is the Director of Media and Partnerships at State Farm, where he’s accountable for the media budget and sponsorship portfolio to drive brand awareness, consideration, and quote starts for State Farm’s product portfolio.

Prior to that, he was the VP, Client Sales Lead at Warner Brothers Discovery, where he was responsible for driving revenue across CPG, DTC, Finance, and Insurance categories.

Cunningham was previously VP of Strategy at Brit + Co and before that, Founder & CEO of Partnered. Partnered was a digital network that helped traditional businesses innovate how they market & sell to customers by partnering with the world’s most innovative startups. He helped over 200 leading brands from Coca-Cola to L’Oreal to Nestle meet the companies who are disrupting industries and transforming how business gets done, resulting in a Forbes 30 under 30 award in 2015. More recently, he was recognized with the 2019 Cynopsis Rising Star Award and was named to Bumble Biz’s list of Most Inspiring New Yorkers.

Cunningham is a graduate of Springfield College, Y Combinator, a tech incubator located in Silicon Valley and completed an executive leadership certificate at University of Virginia Darden Business School.